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  BA (Hons) MARKETING MANAGEMENT Degree

Awarded by University of Northampton, UK

Recognised by the University Grants Commission (UGC) Sri Lanka. 

Today’s marketing is much professional, innovative, and analytical. Employers demand qualifications and learning with an international perspective. For an outgoing individual, marketing is a challenging and a rewarding career.

A Marketing Management Honours Degree from a Gold Ranked British University provides an edge in all your professional and career junctures.

This learning will enable you to be creative – for example, helping to design new brands, products and services, and finding fresh and inventive ways to promote them.

It will ensure you are up to date with the cutting-edge technology that is changing the world and the way we live every day – for example, using virtual and augmented reality; mastering chatbots; leading the revolution in advertising automation; tracking the rising influence of artificial intelligence.

It will keep you in touch with real-world market forces and social trends, rather than dry theory. For example, by using social media to meet customers’ individual needs wherever they are, at all times, via an agile, in-the-moment social media strategy that is intuitive, practical and personalized.

It will provide opportunities to develop your skills in rigorous, hard-edged research – for example, by conducting market research during product development, or measuring a campaign’s success through data analytics.

The Northampton Marketing Honours Degree exposes the student to the modern marketing tools and techniques that will give an edge in securing a job as well in its performance. The learning helps you to contribute effectively to making of a marketing advantage irrespective of the nature of the business you are engaged in. The course covers operational as well as strategic aspects of marketing and provides insights into digital marketing, marketing communications and global marketing. In addition students learn about other corporate roles to develop cross functional appreciation.

Degree Awarding Institution : University of Northampton (UoN) - UK

Click here: The University of Northampton - UK

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Northampton Degree Offers

  

Programme Structure:

Whilst the entire Degree programme will take 36 months for Part-time and 27 months for Full-time, students are required to successfully complete 15 modules during the first 2 years. On completion of this segment, students will be awarded Pearson Assured International Diploma in Business and Management and thereafter progress to the Final Year for the award of the Bachelor’s Degree (BA – Honours) from University of Northampton.

Modules of Study:

  • Business & Business Environment
  • Business and the Business Environment
  • Marketing Essentials
  • Management and Operations  
  • Management Accounting
  • Managing a Successful Business Project
  • Business Law
  • Innovation and Commercialisation
  • Research Project
  • Organisational Behaviour
  • Product and Service Development
  • Integrated Marketing Communications
  • Digital Marketing
  • Business Strategy
  • Developing Individuals, Teams and Organisations
  • Research Project
  • Principles of Marketing Management
  • Advertising
  • Digital Marketing
  • Global Marketing
  • The Marketing Manager

               

Mode of Assessment: Assignments / Examinations / Presentations  

Medium     : English Medium

                         Sinhala / English - Mixed Medium option is available during year 1 and 2 on

                         Saturdays

 

Entry Requirements

- GCE (A/L) 2 passes - any Stream with English and Mathematics at O/L OR

- GCE (O/L) with a Degree Foundation Course OR

- Certificate in HRM / Business Management from HRMI / IPM / NIBM OR equivalent OR

- GCE (O/L) with English & Mathematics and 2 years work experience

3 Study Options are available

 

1. FULLTIME BATCH: Month 1 to 18 : Tuesday to Friday from 8.45am to 4.30pm &

    Month 19 to 27- Sunday from 8.45 am to 4.30pm 

    (Duration 27 Months)

2. PART TIME BATCH: English Medium : Sundays from 8.45 am to 4.30pm

    (Duration 36 Months)

 

3. PART TIME BATCH: Sinhala + English (Mixed) Medium :

    from Month 1 to 12 : Saturday from 8.45am to  4.30pm and

    Month 13 to 36 Sundays from 8.45 am to  4.30pm - English medium 

    (Duration 36 Months)

 

 COMMENCEMENT: 

  • PART TIME BATCH : English Medium : Sunday Batch : 31st January 
  • PART TIME BATCH : Mixed : Saturday Batch : 30th January 
  • FULL TIME BATCH : English Medium : 2nd February 

PART-TIME STUDY : 36 MONTHS

Registration Fee        : Rs. 25,000 ( Including E Library Fee)

Monthly Course Fee   : Rs.  36,950 x 36 Installments

OR

Dell i5 Laptop Offer    : Rs. 150,000 + Rs.33, 700 x 35 Installments

 

FULL-TIME STUDY : 27 MONTHS

Registration Fee       : Rs. 25,000 ( Including E Library Fee) 

Monthly Course Fee  : Rs.  49,250 x 27 Installments

OR

Dell i5 Laptop Offer   : Rs. 150,000 + Rs.45,350 x 26 Installments

 

 Please Call: 077 2204101 / 071 2 724425

 

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