BA (Hons) MARKETING MANAGEMENT Degree

Awarded by University of Northampton, UK

Recognised by the University Grants Commission (UGC) Sri Lanka. 

Today’s marketing is much professional, innovative, and analytical. Employers demand qualifications and learning with an international perspective. For an outgoing individual, marketing is a challenging and a rewarding career.

A Marketing Management Honours Degree from a Gold Ranked British University provides an edge in all your professional and career junctures.

This learning will enable you to be creative – for example, helping to design new brands, products and services, and finding fresh and inventive ways to promote them.

It will ensure you are up to date with the cutting-edge technology that is changing the world and the way we live every day – for example, using virtual and augmented reality; mastering chatbots; leading the revolution in advertising automation; tracking the rising influence of artificial intelligence.

It will keep you in touch with real-world market forces and social trends, rather than dry theory. For example, by using social media to meet customers’ individual needs wherever they are, at all times, via an agile, in-the-moment social media strategy that is intuitive, practical and personalized.

It will provide opportunities to develop your skills in rigorous, hard-edged research – for example, by conducting market research during product development, or measuring a campaign’s success through data analytics.

The Northampton Marketing Honours Degree exposes the student to the modern marketing tools and techniques that will give an edge in securing a job as well in its performance. The learning helps you to contribute effectively to making of a marketing advantage irrespective of the nature of the business you are engaged in. The course covers operational as well as strategic aspects of marketing and provides insights into digital marketing, marketing communications and global marketing. In addition students learn about other corporate roles to develop cross functional appreciation.

 

We are ready to help you with an internship training opportunity no sooner you are ready to work. Prior to completion of your Degree, you should be looking at doing at least a 6-month internship which will enable you to start your career as an HR Executive.

Our full-time students are required to spend 3 months seeking insights into 'how corporates work' in order to relate learning to a wide variety of organizations in different sectors and functions. This exposure in engaging with experienced managers, seeking an understanding of how different organizations function in different contexts, how strategies are translated into actions, and listening to corporate leaders will afford our young undergraduate students opportunities they will cherish for a long time.

In order to ensure that our students will possess a competitive advantage in the employment arena, our students will attend several workshops on Leadership Challenge, Strategy, and Innovation which will be enriched by corporate leaders. This exposure will strengthen their learning and facilitate networking opportunities.

 

Degree Awarding Institution : University of Northampton (UoN) - UK

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