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 BA (Hons) MARKETING MANAGEMENT Degree

Awarded by University of Northampton, UK

Recognised by the University Grants Commission (UGC) Sri Lanka. 

Today’s marketing is much professional, innovative, and analytical. Employers demand qualifications and learning with an international perspective. For an outgoing individual, marketing is a challenging and a rewarding career.

A Marketing Management Honours Degree from a Gold Ranked British University provides an edge in all your professional and career junctures.

This learning will enable you to be creative – for example, helping to design new brands, products and services, and finding fresh and inventive ways to promote them.

It will ensure you are up to date with the cutting-edge technology that is changing the world and the way we live every day – for example, using virtual and augmented reality; mastering chatbots; leading the revolution in advertising automation; tracking the rising influence of artificial intelligence.

It will keep you in touch with real-world market forces and social trends, rather than dry theory. For example, by using social media to meet customers’ individual needs wherever they are, at all times, via an agile, in-the-moment social media strategy that is intuitive, practical and personalized.

It will provide opportunities to develop your skills in rigorous, hard-edged research – for example, by conducting market research during product development, or measuring a campaign’s success through data analytics.

The Northampton Marketing Honours Degree exposes the student to the modern marketing tools and techniques that will give an edge in securing a job as well in its performance. The learning helps you to contribute effectively to making of a marketing advantage irrespective of the nature of the business you are engaged in. The course covers operational as well as strategic aspects of marketing and provides insights into digital marketing, marketing communications and global marketing. In addition students learn about other corporate roles to develop cross functional appreciation.

 

We are ready to help you with an internship training opportunity no sooner you are ready to work. Prior to completion of your Degree, you should be looking at doing at least a 6-month internship which will enable you to start your career as an HR Executive.

Our full-time students are required to spend 3 months seeking insights into 'how corporates work' in order to relate learning to a wide variety of organizations in different sectors and functions. This exposure in engaging with experienced managers, seeking an understanding of how different organizations function in different contexts, how strategies are translated into actions, and listening to corporate leaders will afford our young undergraduate students opportunities they will cherish for a long time.

In order to ensure that our students will possess a competitive advantage in the employment arena, our students will attend several workshops on Leadership Challenge, Strategy, and Innovation which will be enriched by corporate leaders. This exposure will strengthen their learning and facilitate networking opportunities.

 

Degree Awarding Institution : University of Northampton (UoN) - UK

Click here: The University of Northampton - UK

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 Marketing HRMI Central Campus

  

Programme Structure:

Whilst the entire Degree programme will take 33 months for Part-time and 27 months for Full-time, students are required to successfully complete 15 modules during the first 2 years. On completion of this segment, students will be awarded Pearson Assured International Diploma and thereafter progress to the Final Year for the award of the Bachelor’s Degree  from University of Northampton.

Modules of Study:

  • Business & Business Environment
  • Business and the Business Environment
  • Marketing Essentials
  • Management and Operations  
  • Management Accounting
  • Managing a Successful Business Project
  • Business Law
  • Innovation and Commercialisation
  • Research Project
  • Organisational Behaviour
  • Product and Service Development
  • Integrated Marketing Communications
  • Digital Marketing
  • Business Strategy
  • Developing Individuals, Teams and Organisations
  • Research Project
  • Principles of Marketing Management
  • Advertising
  • Digital Marketing
  • Global Marketing
  • The Marketing Manager

               

Mode of Assessment: Assignments / Examinations / Presentations  

Medium     : 

English Medium

Sinhala / English - Mixed Medium option is available during year 1 and 2 on Saturdays

 

Entry Requirements

- GCE (A/L) 3 passes - any Stream with English and Mathematics at O/L OR

- GCE (O/L) with a Degree Foundation Course OR

- Certificate in HRM / Business Management from HRMI / IPM / NIBM OR equivalent OR

- GCE (O/L) with English & Mathematics and 2 years work experience

3 Study Options are available

 

1. FULLTIME BATCH: Month 1 to 18 : Tuesday to Friday from 8.45am to 4.30pm &

    Month 19 to 27 - Sunday from 8.45 am to 4.30pm 

    (Duration 27 Months) 

2. PART TIME BATCH: English Medium : Sundays from 8.45 am to 4.30pm

    (Duration 33 Months) 

3. PART TIME BATCH: Sinhala + English (Mixed) Medium :

    from Month 1 to 12 : Saturday from 8.45am to  4.30pm and

    Month 13 to 33 Sundays from 8.45 am to  4.30pm - English medium 

    (Duration 33 Months)

 

 COMMENCEMENT: 

  • PART TIME BATCH : English Medium : Sunday Batch : 18th July
  • PART TIME BATCH : Mixed : Saturday Batch : 17th July 
  • FULL TIME BATCH : English Medium : 3rd August 

PART-TIME STUDY           : 33 MONTHS

Registration Fee                 : Rs. 25,000 (Including E Library Fee)

Course Fee                        : Month 1 to Month 24 : Rs. 12,500 a month +

                                          Month 25 to Month 33 : Rs. 25,000 a month

University Registration Fee  : GPB 1,000 ( Payable at the commencement of 18th Month) Equivalent amount in LKR converted at the exchange rate prevailing on the date of payment

  

FULL-TIME STUDY            : 27 MONTHS

Registration Fee                 : Rs. 25,000 (Including E Library Fee)

Course Fee                        : Month 1 to Month 18 : Rs. 17,000 a month +

                                          Month 19 to Month 27 : Rs. 25,000 a month

University Registration Fee  : GPB 1,000 ( Payable at the commencement of 18th Month) Equivalent amount in LKR converted at the exchange rate prevailing on the date of payment

All inclusive cost of completing this degree is Rs. 825,000 for registrations made before 30th June

 Please Call: 077 2204101 / 071 2 724425

 

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