PEARSON ASSURED INTERNATIONAL DIPLOMA IN MANAGEMENT FOR TRAVEL AND TOURISM
Programme Focus: for African Region

Fully Online | Complete in 1 Year | 24/7 Access to Recorded Lectures | Assignments Only

A unique Diploma in Travel and Tourism for the African region? 

The UN World Tourism Organization (UNWTO) projects that by 2025, the African region will attract 90 million tourists, generating over $50 billion in revenue with an annual growth rate of 4% to 6%. Tourism-related employment is expected to reach 28 to 30 million jobs. These projections emphasize the positive outlook for Africa’s tourism industry, fueled by increasing international interest, enhanced infrastructure, and targeted marketing efforts across various regions. 

This significant expansion calls for the development of skills and expertise in the tourism sector across the African region to meet the growing demand for a skilled workforce. 

For whom? 

This Diploma equips school leavers as well as those seeking to enter the travel industry with the expertise needed to thrive in a rapidly expanding sector. 

Tourism Careers and Entrepreneurial Opportunities 

This program provides learners with the skills and knowledge needed to establish a travel-related business or pursue careers in travel agencies, tour operations, destination management, and tourism marketing. Graduates can explore roles as travel consultants, tour guides, destination planners, or tourism development officers, contributing to the promotion of Africa’s diverse landscapes, cultures, and attractions.
The diploma empowers entrepreneurial individuals to launch an internet-based travel planning and logistics business, facilitating both inbound and outbound travel operations. 

As the continent attracts more international and regional travelers, the Diploma in Travel and Tourism positions young professionals to play a crucial role in shaping the future of Africa’s travel industry. 

Learning Outcomes

1. Develop Expertise in African Tourism Promotion

 Graduates will develop the ability to design and implement effective tourism promotion strategies, leveraging Africa’s unique wildlife, cultural heritage, and   adventure tourism opportunities. They will be able to attract inbound tourism by showcasing Africa’s diverse destinations and experiences.

2. Develop Competency in Travel and Tour Operations

 Graduates will gain practical skills in itinerary planning, tour guiding, and logistics management for both inbound and outbound tourism. They will be prepared   to work in travel agencies, as tour operators, or in destination management, ensuring seamless travel experiences across Africa.

3. Knowledge of Sustainable and Responsible Tourism

 Graduates will understand the importance of eco-tourism and responsible tourism practices, applying them to minimize environmental impacts and contribute   to community development. This will position them for roles in sustainable tourism projects and conservation-based tourism operations.

4. Mastery of Tourism Marketing and Digital Promotion

 Graduates will be skilled in digital marketing, African destination branding, and customer behavior analysis. These competencies will enable them to work in   destination marketing organizations, tourism boards, or marketing departments, driving tourism growth through targeted promotion.

5. Proficiency in Event and MICE Tourism Management

 Graduates will be equipped to plan and manage large-scale events, festivals, and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism,   enhancing African tourism appeal. They will be prepared for careers in event planning and destination management organizations, contributing to the   continent’s growing event tourism sector