BA (HONS) MARKETING MANAGEMENT DEGREE

Awarded by University of Northampton, UK
Recognised by University Grants Commission – Sri Lanka 

With Certificate in Emerging Digital Technologies 

In today’s fast-evolving business landscape, marketing has become a highly professional, innovative, and analytical field. Employers now demand marketing professionals who combine creativity with technical expertise and a global perspective. For individuals with an outgoing and ambitious mindset, marketing offers an exciting and rewarding career path. The Northampton Marketing equips students with the skills and knowledge to thrive in this dynamic industry, ensuring they stand out in competitive job markets.

This program blends foundational marketing principles with the latest advancements in technology and data analytics. Students learn to create compelling brands, design innovative products, and develop effective marketing campaigns. With a focus on modern tools and techniques, the curriculum introduces cutting-edge technologies such as artificial intelligence (AI), augmented and virtual reality (AR/VR), and automated marketing systems. These technologies enable professionals to gain deeper insights into consumer behavior, optimize strategies, and deliver personalized experiences to customers.

A standout feature of the program is its guaranteed internship placements for all undergraduates, providing hands-on industry experience and opportunities to apply theoretical knowledge in real-world settings. Alongside practical learning, students study key subjects such as brand and product development, consumer behavior, digital marketing, sustainability, and global marketing strategies. These areas prepare students for high-demand roles in branding, market research, digital advertising, and more.

The integration of AI and analytics is a cornerstone of the degree. Supplementary AI coursework teaches students to harness intelligent tools for predictive modeling, campaign automation, and trend forecasting. This ensures graduates are well-versed in the technologies reshaping marketing and ready to lead the digital transformation within their organizations.

By emphasizing creativity, technological expertise, and leadership, this degree prepares graduates to excel in an international marketing environment. Equipped with a strong foundation in innovation and strategy, students emerge as versatile professionals, ready to drive growth and success in a rapidly changing global market.

Course Content

Year 1
• Business & Business Environment
• Marketing Processes and Planning
• Human Resource Management
• Leadership and Management
• Accounting Principles
• Managing a Successful Business Project
• Digital Marketing
• Business Law
• Innovation & Commercialization

 

Year 2
• Business Strategy
• Organisational Behaviour
• Developing Individuals, Teams and Organisations
• Integrated Marketing Communication
• Global Business Environment
• Principles of Operations Management
• Understanding & Leading Change
• Marketing Research Project

 

Final Year
• Principles of Marketing Management
• Advertising
• Digital Marketing
• Global Marketing
• Luxury Brand Management
• Research Project

‘Certificate in Emerging Digital Technologies’ Qualification 

Course Content

Stage 1: Foundations of Digital Evolution

Focus: Understanding the origins, societal impact, and global perspective of digital technologies.
– The Evolution of Digital Technologies and Their Impact on Society
– Introduction to Global Digital Technologies
Students will explore the historical progression of digital technologies, their societal implications, and gain a global understanding of emerging trends shaping the digital landscape.

Stage 2: Core Digital Skills and Technologies

Focus: Building essential knowledge in foundational digital systems and development tools.
– Cybersecurity Essentials
– Cloud Computing Fundamentals
– Web Development Essentials
This stage equips students with practical skills in securing systems, leveraging cloud platforms, and building web solutions, forming the backbone of modern digital expertise.

Stage 3: Advanced Technologies and Applications

Focus: Diving deeper into cutting-edge technologies and their applications in various domains.
– Introduction to Data Science
– Artificial Intelligence (AI) and Machine Learning (ML) Basics
– Fundamentals of the Internet of Things (IoT)
– Exploring Blockchain TechnologyStudents will learn how to analyze and utilize data, develop AI and ML solutions, connect devices through IoT, and understand the decentralized world of blockchain.

Stage 4: Emerging Frontiers and Agile Innovation

Focus: Exploring the forefront of digital transformation and adapting to agile practices.
– Introduction to Virtual Reality (VR) and Augmented Reality (AR)
– The Gaming Industry: Trends and Technologies
– Digital Technologies in an Agile World
This final stage exposes students to immersive technologies like VR/AR, insights into the gaming industry, and strategies to adopt agile methodologies for thriving in a fast-paced digital environment.

This structure creates a clear learning pathway, progressively building expertise while keeping the modules interconnected

Programme Structure:

The entire Degree will be completed in 3 Academic years equivaling to 27 months on Full-Time basis and over 33 months on Part-time basis. Students are required to study 15 core modules during the first 2 Academic Years. On completion of this segment, Pearson Assured International Diploma in Business and Management will be awarded. Thereafter, students will be registered with the University of Northampton UK for the Final Year of BA (Hons) Marketing Management Degree, which involves 6 modules including a project.

During Academic Years 1 and 2, in addition to the core modules, students will study a Course comprising of 4 stages leading to the ‘Certificate in Emerging Digital Technologies’ qualification

1. Foundations of Digital Evolution
2. Core Digital Skills and Technologies
3. Advanced Technologies and Applications
4. Emerging Frontiers and Agile Innovation

Entry Requirements

– GCE (A/L) 3 passes – any Stream with English and Mathematics at O/L OR
– GCE (O/L) with a Degree Foundation Course OR
– Certificate in HRM / Business Management from HRMI / IPM / NIBM OR equivalent OR
– GCE (O/L) with English & Mathematics and 2 years work experience

PART TIME BATCH: Sunday 8.45 am to 4.30 pm
COMMENCEMENT: 26th January 2025
Duration: 33 Months 

FULL TIME BATCH: Tuesday to Friday from 9.00 am to 1.30pm
COMMENCEMENT: 28th January 2025
Duration: 27 Months 

Medium: English 

Location of Study: UNISTEM – Colombo 05

Standard Fee: PART TIME BATCH 

Course Registration Fee: Rs. 25,000 (Inclusive E-library Fee)

University Registration Fee: GBP 750 – To be paid at the beginning of 24th month from the course commencement (Direct payment to the university by the student)

Course Fee: Rs. 30,000 per Month x 24 Months + Rs. 35,000 x 9 Months = Rs. 1,035,000

Total Fees: Rs. 1,360,000 (approximately for the entire degree) 

Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees except for direct payments made by students to the University

Standard Fee: FULL TIME BATCH

Course Registration Fee: Rs. 25,000 (Inclusive E-library Fee)

University Registration Fee: GBP 750 – To be paid at the beginning of 18th month from the course commencement (Direct payment to the university by the student)

Course Fee: Rs. 35,000 per Month x 27 Months = Rs. 945,000

Total Fees: Rs. 1,270,000 (approximately for the entire degree)

Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees except for direct payments made by students to the University

Please call for more details: (+94) 117 181 111 / 76 828 7002 / 77 220 4101 / 71 272 4425