BA (HONS) MARKETING MANAGEMENT DEGREE
Recognised by the University Grants Commission (UGC) Sri Lanka.
Today’s marketing is much professional, innovative, and analytical. Employers demand qualifications and learning with an international perspective. For an outgoing individual, marketing is a challenging and a rewarding career. A Marketing Management Honours Degree from a Gold Ranked British University provides an edge in all your professional and career junctures.
This learning will enable you to be creative – for example, helping to design new brands, products and services, and finding fresh and inventive ways to promote them. It will ensure you are up to date with the cutting-edge technology that is changing the world and the way we live every day – for example, using virtual and augmented reality; mastering chatbots; leading the revolution in advertising automation;
tracking the rising influence of artificial intelligence.
Guaranteed Internship Placements will be provided for all our undergraduates.
Programme Structure:
The entire Degree will be completed in 3 Academic years equaling 27 months on Full-Time basis.
Students are required to study 17 Modules during the first 2 Academic Years. On completion of this segment, Pearson Assured International Diploma in Business and Management will be awarded.
Thereafter, students will be registered with the University of Northampton UK for the Final Year of BA (Hons) Marketing Management Degree, which involves 6 modules including a project.
Modules of Study:
Year 1 and 2
-
- Business & Business Environment
- Marketing Processes and Planning
- Human Resource Management
- Leadership and Management
- Accounting Principles
- Managing a Successful Business Project
- Digital Marketing
- Business Law
- Innovation & Commercialization
- Business Strategy
- Organisational Behaviour
- Developing Individuals, Teams and Organisations
- Integrated Marketing Communication
- Global Business Environment
- Principles of Operations Management
- Understanding & Leading Change
- Marketing Research Project
Final Year
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- Principles of Marketing Management
- Advertising
- Digital Marketing
- Global Marketing
- Luxury Brand Management
- Research Project
Medium : English Medium
Mode of Study : Fulltime
Entry Requirements
– GCE (A/L) 3 passes – any Stream with English and Mathematics at O/L OR
– GCE (O/L) with a Degree Foundation Course OR
– Certificate in HRM / Business Management from HRMI / IPM / NIBM OR equivalent OR
– GCE (O/L) with English & Mathematics and 2 years work experience
PART TIME BATCH: Sunday 8.45 am to 4.30 pm
COMMENCEMENT: 03rd November 2024
FULL TIME BATCH: Tuesday to Friday from 9.00 am to 1.30pm
COMMENCEMENT: 10th December 2024
Location of Study: UNISTEM – Colombo 05
Standard Fee: PART TIME BATCH
Course Registration Fee: Rs. 20,000 (Inclusive E-library Fee)
University Registration Fee: GBP 750 – To be paid at the beginning of 24th month from the course commencement (Direct payment to the university by the student)
Course Fee: Rs. 25,000 per Month x 24 Months + Rs. 30,000 x 9 Months = Rs. 870,000
Total Fees: Rs. 1,190,000 (approximately for the entire degree)
Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees except for direct payments made by students to the University
Standard Fee: FULL TIME BATCH
Course Registration Fee: Rs. 20,000 (Inclusive E-library Fee)
University Registration Fee: GBP 750 – To be paid at the beginning of 18th month from the course commencement (Direct payment to the university by the student)
Course Fee: Rs. 30,000 per Month x 27 Months = Rs. 810,000
Total Fees: Rs. 1,130,000 (approximately for the entire degree)
Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees except for direct payments made by students to the University
Please call for more details:
077 439 7155 / 076 828 7007 / 077 220 4101 / 071 2 724 425
